Why is Twitter Addictive?

A scribing video exploring the psychology behind why people find Twitter addictive. In this whiteboard animation, we see behaviour that suggests our brains are hard wired to get pleasure from uncertainty.

Psychologist David J Linden suggests that the pleasure the brain gets from the uncertainty of gambling is the same as the pleasure created by the uncertainty of electronic messaging.

He suggests that we even have a Pavlovian response to any new message alerts that sound on our computers and smartphones. We become addicted to the pleasure we receive from the uncertainty and anticipation of reading the content of the new message.

This whiteboard animation brings the theory to life with pictures, scenarios, diagrams and fun and humorous cartoon illustrations.

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